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FoodeQ gaat naar India

SHAKERS FOR THE INDIAN MARKET WILL BE PRODUCED LOCALLY

At the beginning of May, Marinus de Bruijn visited India together with VDL to investigate how we as FoodeQ can gain (a greater) foothold there. “The Indian market is booming, but you have to be known there and have the right product range if you want to play a significant role over there,” says Marinus. “We want to work on our name recognition in India, because if you come across FoodeQ everywhere then everyone realises what a big player we are now in the food processing industry.”

For a long time there had been cooperation with FPT, a well-known local partner with whom large projects had been carried out in the past. “Now we want to go further, so we looked again at craftsmanship and reliability. We already knew that FPT was a good partner, but now that we are going to intensify the cooperation we wanted to check it again. FPT is able to guarantee the quality that FoodeQ stands for overseas and we will provide design support from Steenbergen.” What Marinus has come away with, is the conclusion that employee morale and quality of work in India is very high already. “This initiative helps us to increase our market share and also creates local employment.”

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